Sand People is a public relations agency dedicated the luxury, fashion and yachting markets. With Sand People Communications becomes a real experience, reaching both media and the public easily and directly. Communications strategies, marketing concepts and offline-online media relations are the primary tools used to turn communications into a tangible brand experience by Sand People's experienced staff of international professionals.
With a degree in Marketing, Business and Finance from the Università Cattolica in Milan, Gianluca worked on the press office and media relations for a number of top luxury market brands in the watches, jewelry and fashion worlds: Brooksfield, Breil, Breil Stones, Montblanc, Boucheron, Godiva Chocolatier; Ebel, Chaumet, and Omas with the LVMH Group. In 2003 he also became Account Executive Producer with "The Sailing Channel" International TV channel.
In 2006 he opened his own PR company, Sand People Communication.